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Prestige path for cava, by Drinks International
IN AN EFFORT TO INCREASE ITS CACHET, CAVA IS INTRODUCING TWO NEW PRODUCT SEGMENTS. GILES FALLOWFIELD EXPLAINS THE INTRICACIES OF THE PROJECTCava is at a crossroads. It is very much trying to go down the quality-driven, higher-value route, which has strong echoes of what is currently happening in champagne and in prosecco, the two fizz categories between which this sparkling wine from Penedès (mostly) uneasily sits. Uneasily, in the sense …
