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D.O. Cava Commits to Elevating the Quality Perception of Cava Through New Brand Campaign Across UK and USA
Beginning in April 2021, the Consejo Regulador de la Denominación de Origen Protegida “Cava” (D.O. Cava) will roll out a nine-month long marketing push comprised of trade-and consumer-focused marketing and educational programmes across the UK and USA to build awareness and appreciation for Cava as a nuanced, high-quality sparkling wine, with the ability to pair with a vast array of global cuisines.The regulatory body will achieve these goals through the …
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