There is a wine for every occasion, which is why during the month of June the presence of the Cava D.O. was reinforced in specialist Madrid wine shop Lavinia, with the aim of promoting Cava and presenting it as an ideal match for every type of food. This activity included high-profile promotional points around the shop, prominent displays in the windows, and the featuring of Cava on its restaurant menu.
During these weeks of promotion, Cava occupied key locations in these Lavinia shops:
LAVINIA Ortega y Gasset shop
LAVINIA Ortega y Gasset restaurant
LAVINIA Ortega y Gasset terrace bar
LAVINIA Moraleja green shop
Online shop www.lavinia.es
In addition, on 21 and 28 June, a series of parallel virtual events were held, with the special participation of selected Cava D.O. wineries. A unique tasting experience in which to learn first-hand about the origin of Cava and its characteristics.
This virtual event offered an exceptional tour of the Cava D.O. through six Cavas selected by a jury and a committee of experts from the specialist wine shop Lavinia.
In addition to Diana Isabel Esteban as moderator of the tastings, sommelier for the Madrid Chamber of Commerce, vice-president of the Madrid Association of Sommeliers, and head of Marketing and Communication at Lavinia, the event also featured the participation of representatives from the following wineries:
Agustí Torelló Mata (Barrica Brut Nature Gran Reserva 2016), Alta Alella (Mirgin Laietà Brut Nature Gran Reserva 2017 Rosé), Dominio de la Vega (Brut Reserva Especial 2016 White), Fermí Bohigas (Mas Macià Brut Nature White), Finca Torremilanos (Peñalba López Brut Nature White), Hispano-Suizas (Tantum Ergo Pinot Noir 2018 Rosé), Josep Masachs (Tradicional Brut Nature White), Juvé & Camps (La Siberia Gran Reserva 2011 White), Mestres (Coquet Brut Nature Gran Reserva 2014 White), Pere Ventura (Vintage Brut Gran Reserva 2014 White), Varias (Al. legoria Brut Nature Reserva 2015 White).