From December 1st-16th, family-owned Binny's Beverage Depot--the USA’s largest wine, spirits, and beer superstore in the Midwest--will run a retail promotion across all 45 locations in Illinois and online. The campaign will highlight Cava's versatility and showcase new and existing Cava placements available at Binny's.
The special Cava offerings will be promoted to customers across digital platforms, including two social media posts across Binny's channels to over 75K followers, D.O. Cava presence on the homepage, a dedicated landing page, and a dedicated email to Binny's 300K+ wine-buying customers. Cava mentions with links to purchase will also be included in additional customer emails throughout the promotional period.