D.O. Cava and B-21 Wine & Spirits
For the month of December, B-21 Wine & Spirits--one of America's premier wine shops since 1948 with the #1 customer-rated online wine store in the country--will run a national e-commerce promotion highlighting Spain’s signature sparkling wine, Cava. As part of the promotion, B-21 will execute an integrated digital marketing campaign including four dedicated weekly e-blasts to their national subscriber list, maximizing consumer interest in bubbles in the lead up to the holidays.
Themes for the e-blasts will focus on the quality pillars of Cava and will include links to their extensive Cava selection on the web, including new listings brought on specifically for the promotion. D.O. Cava will support the visibility of the e-commerce campaign with a post by Cava Ambassador Samantha Capaldi @samanthasommelier.
International Cava Day
Certificado Formador en Cava 9.ª convocatoria
