When the Christmas holidays arrive, Cava is one of the main protagonists at family occasions here in Spain, especially for toasting with our loved ones.
The D.O. Cava brings to the screen the joy of getting together as a family in a welcoming home, around a table, accompanied by the finest bubbles. As part of its clear objective to bring the brand closer to the public at such a special time as Christmas, the D.O. Cava encourages viewers to enjoy their time with loved ones, emphasising the unique traditional value of the quality Spanish sparkling wine.
The spot is inspired by Christmas Eve dinner, the main festive meal in Spain, at the precise moment when each family member thinks about the "guest" who is never missing during the festive season. A guest with characteristic Mediterranean style; traditional, elegant, and perfect to bring a touch of sparkle to the meal. In any case, everyone around the table is waiting for the uncorking of the Cava, as without it, "Christmas wouldn't be the same".
"Cava, the essential guest at every occasion" is already being broadcast on the regional television channel TV3 at prime time, in addition to amplifying its reach through a digital campaign and in outdoor locations in Barcelona throughout this month.