Vilafranca del Penedès, 31st March 2020.- Aware of the seriousness of the health and economic crisis caused by the Covid-19 coronavirus pandemic, the Cava Designation of Origin (DO) has taken its first measures in response to the new situation, at the suggestion of its president, Javier Pagés.
We all have to help each other in difficult situations like this, to pull together and support one another to overcome it
The first emergency initiative taken by the DO Cava to help mitigate the difficult times for wineries as much as possible is to suspend payment of the cava makers’ subscription for the first quarter of 2020. This was due this April.
The DO will keep up the quality of its services to ensure the distinction of its products, aiming to carry on working to provide these services without interruption. It is hard to quantify the percentage of sales affected, but the DO will also continue its efforts in the area of promotion, adapted to the new situation.
This a time to go on building consumers’ confidence in a traditional, historic product like Cava, concentrating on the strength of the Designation of Origin brand.
Further measures will soon be announced to cope with the effects of Covid-19.