We start the month of October with a collaboration aimed at the retail sector: a US chain with the world’s largest selection of wines, Wine.com.
From 4 October Wine.com will be giving more visibility to Cava, specifically aimed at promoting the purchase of the quality Spanish sparkling wine from its platform, which currently registers around 30 brands under the Cava Denomination of Origin. In addition, Wine.com has wide sales coverage in different states, thus facilitating the arrival of Cava into this key market for the D.O.
The launch of this collaboration will take place in parallel with the "Cava Discovery Week" campaign, which will be held from 9 to 17 October in New York City. In addition, the online promotion will be extended until the end of the year, with an emphasis on the Christmas campaign. Wine.com will offer a 10% discount at the end of the purchase for each case of 6 bottles of Cava with the code CAVA10.