The Reinvention of Cava, by Federico Oldenburg

As the leading Spanish wine in international markets, despite the pandemic, Cava will revolutionise its structure in 2021 in order to respond to new demands and provide guarantees of origin and quality. Javier Pagés, president of the Cava Regulatory Board, explains his strategy.

Resilience. Apparently, Cava bubbles also have resilience. That is what they demonstrated throughout the hardest year, 2020. The latest news proves just that: despite the effects of the COVID 19 crisis, the Spanish sparkling wine showed its muscle, demonstrating that it is still the most popular Spanish wine in international markets, with a volume of 152 million bottles sold.

"We have to continue improving to meet the needs of our wineries in the present and, above all, in the future. To achieve this, we have talked to consumers, concluding that we have to emphasise the importance of origin, as well as aging. The latter is fundamental because other sparkling wines are not aged. That is the reason why we have stipulated the new categories of Cava de Guarda and Cava de Guarda Superior".

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