Date: From October 1st to December 31st.
Starting October 4th, a collaboration aimed at the retail channel will begin with one of the retail chains with the largest selection of wines in the world in the United States (Wine.com) with the aim of giving greater visibility to the Cava category in its ecommerce. Wine.com has a wide sales coverage in different states, in addition to offering a variety of Cavas in its portfolio.
During 1 week, Cava will be specially highlighted on its digital platforms including its retail website and social networks, expanding the product information, so that its audience has the opportunity to learn more about the virtues of Cava. In addition, to promote the consumption of Cava with an emphasis on the Christmas campaign and to follow up the promotional campaign until the end of the year, Wine.com will offer a 10% discount at the end of the purchase for each case of 6 bottles of Cava.