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About the activities

Parallel activities


Cava promotion at


Date: From October 1st to December 31st.

Starting October 4th, a collaboration aimed at the retail channel will begin with one of the retail chains with the largest selection of wines in the world in the United States ( with the aim of giving greater visibility to the Cava category in its ecommerce. has a wide sales coverage in different states, in addition to offering a variety of Cavas in its portfolio.

During 1 week, Cava will be specially highlighted on its digital platforms including its retail website and social networks, expanding the product information, so that its audience has the opportunity to learn more about the virtues of Cava. In addition, to promote the consumption of Cava with an emphasis on the Christmas campaign and to follow up the promotional campaign until the end of the year, will offer a 10% discount at the end of the purchase for each case of 6 bottles of Cava.

Instagram Live: Julia Coney and Amelia Singer

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Date & Time: Wednesday, October 10th, 2021. At 8:00pm ET.

Join the conversation with @amelias_wine and @juliaconey and discover some of the secrets about Cava.

Julia Coney (@juliaconey) is a writer, wine educator and consultant. She is a recipient of Wine Enthusiast's 2020 Social Visionary Award for her writing and speaking on diversity, equality and inclusion in the wine industry. She holds a WSET Level Two certification.

Amelia Singer (@amelias_wine) is a wine communicator and educator, and currently a TV presenter on HULU's The Wine Show. Amelia is well known in the wine industry, not only for sharing her WSET Diploma-recognised knowledge, but for her 11+ years in the industry.

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Georgia Panagopoulou @wine.gini Instagram Live Series


11 October @ 12:00 p.m. ET

Joined by Mas Tinell Winery

13 October @ 12:00 p.m. ET

Joined by Maset Winery

15 October @ 12:00 p.m. ET

Joined by Segura Viudas Winery

Georgia Panagopoulou (@wine.gini) is among the top 10 wine accounts on Instagram, with 112K followers. Always passionate about wine, Georgia decided to leave her business life and dedicate herself full-time to digital wine marketing; she is trained to WSET Diploma Level 3

Cava & Conservas with Blaine Ashley and Chef Jonah Miller

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Date & Time: Wednesday, October 13th, 2021. From 18:00 to 19:30 ET.

Chef Jonah Miller of Huertas NYC, joins Blaine Ashley --founder of The FIZZ is Female, and Jennifer Carruthers of JC Selects Wine for a night of Cava & Conservas. Attendees at this virtual event will be treated to an introduction to three Premium Cavas paired with a selection of gourmet preserves chosen for the occasion by chef Jonah Miller.

Virtual event attendees and package purchasers will delight in a tour of three conservas (canned seafood) aside accoutrements curated by Miller to specifically pair with three premium Cavas: 

Azimut Brut Nature
Naveran Brut Vintage Reserva
Parés Baltà Blanca Cusiné 2012 Gran Reserva

This interactive tasting will not only allow guests to experience a flavor exploration sure to tantalize their taste-buds but will also be ultra fun as we compose our conservas and thoughtful accompaniments under the guidance of Miller right in the comfort of their own home.

Enjoy this experience as a fun date night in or invite your friends over for a mid-week apero hour as we say Salud!

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Webinar: A Cava for Every Palate, by Shakera Jones


Date & Time: Thursday, October 14th, 2021. From 18:00 to 19:30 ET.

On 14 October, coinciding with Cava Discovery Week in the United States, there will be an online seminar and tasting aimed at all audiences, led by Shakera Jones.

Under the title "A Cava for every dish", this seminar aims to show the versatility and great link between Cava and gastronomy, proposing different styles and types of Cava paired with some ingredients and trendy dishes in American gastronomy.

Shakera Jones is a renowned wine and food communicator who hails from Belize and is based in the United States. A tech professional by day and wine student by night, she is currently studying for certification from the Court of Master Sommeliers and the Wine Scholar Guild (Spanish Wine Scholar).

Shakera is also known on the streaming network SOMM TV, and is part of the cast of the upcoming film SOMM 4. She writes regularly for Food & Wine and SevenFifty Daily, and was recently recognised by Wine & Spirits magazine. In addition to posting frequently on her blog BlackGirlsDineToo, she recently launched her new podcast A Glass for Every Palate.

Contact us

For more information about CAVA DISCOVERY WEEK New York 2021, please contact the D.O. Cava agency in the USA.